On Einstein original paper "On the electrodynamics of moving bodies", on section 2 of the first part (Kinematics), the following thought experiment is described: a rod is imparted constant speed $v$ in the direction of the $x$$x$ axis (growing $x$). At both ends of the rod, A and B, there is a clock, both clocks are synchronous in the stationary system. Then, a ray of light is sent from A at time ${t}_{A}$, which is reflected at B at time ${t}_{B}$, and arrives at A at time ${t}_{A}^{\prime}$. It is then stated that "taking into consideration the principle of the constancy of the velocity of light", we get:

${t}_{B}-{t}_{A}=\frac{{r}_{AB}}{c-v}\text{and}{t}_{A}^{\prime}-{t}_{B}=\frac{{r}_{AB}}{c+v}$

where ${r}_{AB}$ is the length of the moving rod, measured in the stationary system. Now, if besides the rod's length, both time intervals refer to time in the stationary system, so must speed. Given the previous assumption of its constancy, why are terms like $c+v$ and $c-v$ in the above equations?

${t}_{B}-{t}_{A}=\frac{{r}_{AB}}{c-v}\text{and}{t}_{A}^{\prime}-{t}_{B}=\frac{{r}_{AB}}{c+v}$

where ${r}_{AB}$ is the length of the moving rod, measured in the stationary system. Now, if besides the rod's length, both time intervals refer to time in the stationary system, so must speed. Given the previous assumption of its constancy, why are terms like $c+v$ and $c-v$ in the above equations?