How to substitute ${\mathrm{log}}_{10}$ for $\mathrm{ln}$ function?

Im wondering how I could go about substituting ${\mathrm{log}}_{10}$ for $\mathrm{ln}$ in the following formula?

$y=a+b\mathrm{ln}(x+c)$

Is there a simple way of doing this?

Cheers

Im wondering how I could go about substituting ${\mathrm{log}}_{10}$ for $\mathrm{ln}$ in the following formula?

$y=a+b\mathrm{ln}(x+c)$

Is there a simple way of doing this?

Cheers