Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism?

Step 1
Quantitative data:
-Quantitative data is the data received as a measure of a performance usually expressed in numbers.
-It is the data received from a systematical empirical investigation of a phenomena.
Qualitative data:
-Qualitative data is the information about the scenario or the environment. These are information which cannot be actually measured.
-These are data gathered by the scientific observation of a phenomena without a numerical record of information.
-It can be subjected to human bias or misconception.
Step 2
Reason why senior executives feel more comfortable relying on quantitative data than qualitative data:
-The senior executives present in a company are comfortable relying more on the quantitative data because, the chance of human errors are smaller in the quantitative data compared to qualitative data.
-Qualitative data can be subjected to bias as it is the nature of human beings. Quantitative data is measured with precision with the help of a well developed system.
-Hence, the senior executives who are bound to make important business decisions rely more on the quantitative data.
Step 3
Some of the ways a qualitative research company might lessen the senior-level executive’s skepticism:
-The methodology or the combination of methodologies chosen must be justified with proper illustrations.
-The methodology can be executed in a natural setting rather than a controlled environment.
-The data analysis process must be carefully structured and executed.
-The data can be compared across multiple sources and in a different context.