survey research

2021-11-22
Mercedes-Benz has a self-driving car capable of 80 miles per hour speed. You have to keep your hands on the wheel in this E-class sedan to operate the self-driving feature, but the car reads and responds to speed limits and is capable of stopping or swerving to avoid obstructions in the 40-55 miles per hour range, either physical or human. Any liability for use of the technology resides with the driver. How would you use survey research to determine whether the public is ready for this car?

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Answered 2021-11-22 Author has 1944 answers
We would like to select a survey research design for determining whether the public is ready for such a car or not?

Survey Research Design: We would like to design the survey for capturing the public view on usage of self driving car by the public. We would like to go with the target people selection and one to one interaction with the people for understanding their interest in using the self driving car. Along with this we would like to circulate the questionnaires to various people around 500 people, to understand their views on the self driving car usage.

Interaction research: In this approach we will develop the interaction guideline and we will select the list of potential customers who will participate in the interaction and then we will take appointment with these target sample customers and will run the one to one discussion with the customers and capture their views on the usage of self driving car.

Questionnaire Model Approach: We would like to take higher inputs and views from customer so that we are sure about the decision we are making has enough supporting. For this we would like to develop a questionnaire on the usage of self driving car and would like to circulate to around 500 people on their emails so that these people can respond to these questions and we can capture the public views on usage of self driving car.      

These above research approach will help in capturing the public views on the self driving car usage and then we will analyze the customer inputs and based on the analysis of the customer views and inputs we can answer against the public interest towards the usage of self driving car.

Research experiment is more suitable than capturing the primary data because the primary data are old set of data which are based on input of people long time back. But research experiment is current experiment and it is based on the input and views of the targeted sample customers who can make appropriate decision on the subject. These are the key stakeholders who are directly or indirectly affected with the subject.

The process of selecting an appropriate and optimal survey approach because this will help in providing right set of data for the research and it will help in achieving the research objective and we can make meaningful recommendations out of it.
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