Whether the given study depicts an observational study or a designed experiment and to identify the response variable.
The study is conducted to compare the battery lives of a brand-name battery and a generic plain-label battery in digital cameras. For this purpose, 30 digital cameras are randomly selected and divided into 2 groups, one of the groups uses the brand-name battery while the other one uses the generic plain-label battery. In both the cameras, pictures are taken under identical conditions by keeping all variables, except the battery-type, in control.